Branding and identity

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Branding and identity

Branding and identity for your website are more than just your logo, they also include your website's colour scheme and typography and your offline branding, such as newletters, business letterhead, annual reports, brochures and flyers.

Your brand is the perceived emotional corporate image as a whole.
Your identity is the visual aspects that form part of your overall branding.
Your logo is your identification in its simplest form via the use of a mark or icon.
  • Branding

    Your brand is basically your corporate image. This means it is all about everything your company does, everything it owns and everything it produces and it should reflect the values and aims of your company as a whole.

  • Identity

    The identity or ‘image’ of your company is made up of many visual items, such as your logo, stationeray, marketing material, products, signage, communication and any other visual items that represent your company.

  • Logo

    A logo identifies your company or product through the use of a mark, flag, symbol or signature. A logo identifies your company without any words being used. Your logo derives its meaning from that which it symbolises.