Choosing a good domain name is an important part of your online presence. Choosing a domain name is akin to choosing a company name — it needs a lot of thought and consideration. You want to make sure you choose a name that not only fits your business, but is also easy to find and promote.
Tips for choosing a great domain name
- Keep it short - If your domain name is long and complex, your customers may mistype or misspell it. Short and simple is the best
- Make it easy to type - Your online success depends on having a website URL that is easy to type. If you use slang ( instead of are) or words with multiple spellings (color vs. colour), it might be harder for customers to find your website
- Use keywords - Try using the words that describe your business and the services you offer in your domain name. For example, if you’re a tiling business, you may want to register JohnsTiling.com or TilingByJohn.com. It helps improve your rank on search engines, increases traffic and just makes better sense when people are searching for your business
- Target your location - If your business is local only, consider including your city or state in your domain name to make it easy for local customers to find you and remember your domain name. For example: JohnsTilingSydney.com.
- Use an appropriate top level domain name extension - Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is the most popular, but it can be hard to get a short and memorable .com domain name because it’s been around for so long and most of the great .com domain names are already taken
- Research your domain name - Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain! In Australia, you can only register the domain name that is related to your business
- Avoid hyphens and numbers - Numbers and hyphens are often misunderstood. People who hear your website address don’t know if you’re using a numeral (5) or it’s spelt out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.
- Be memorable - If you have a domain name that is catchy and memorable, it will differentiate you from the millions of other registered domain names
- Act fast - If you find a great top level domain name, buy it quickly before anyone else does. Short, snappy domain names are rare to find, so if you do find one that is available and isn't copyrighted, get it fast!