8 ways to a successful social media strategy

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8 ways to successful social media strategy
Social media is a great tool to help you engage with visitors and potential buyers of your products and services. A good social media strategy can help you achieve defined goals for your business.

 

Tips for creating a succesful social media strategy

  • Identify your business goals - Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them. Your needs could be to increase brand awareness, retain customers and reduce marketing costs. Choose two goals to focus on
  • Set mrketing oObjectives - Goals need specific parameters that define when each is achieved. For example, if one of your primary goals is generating leads and sales, how many leads and sales do you have to generate before you consider that goal a success? Make your objectives specific, measurable, achievable, relevant, time-bound an realistic. Choose which analytics and tracking tools you need to have in place to analyse and track your progress to your goals
  • Identify your target market - Buyer personas help you define and target the right people, in the right places, at the right times with the right messages. When you know your target market’s age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, motivations and objections, then will be easier and cheaper to target them on social or any other media
  • Research the competition - Start by compiling a list of at least 3-5 main competitors. Search which social networks they’re using and analyse their content strategy. Look at their number of fans or followers, posting frequency and the time of day they post. Pay attention to the type of content they’re posting and its context (humorous, promotional, etc.) and how they’re responding to their fans. The most important activity to look at is engagement. Even though page admins are the only ones who can calculate engagement rate on a particular update, you can get a good idea of what they’re seeing, even if just emprirically
  • Choose your social media platform - Your tactics for each social channel rely on your goals and objectives, as well as the best practices of each platform.
  • Create a content strategy - There are three main parts to any successful social media content strategy: type of content, time of posting and frequency of posting. The type of content you should post on each social network relies on form and context. Form is how you present that information—text only, images, links, video. Context fits with your company voice and platform trends. Should your content be funny, serious, highly detailed and educational or something else? There are many social media tools that provide some of this information, but check your competition too
  • Allocate a budget and resources - To budget for social media marketing, look at the tactics you’ve chosen to achieve your business goals and objectives. Make a comprehensive list of the tools you need (eg social media monitoring, email marketing and CRM), services you’ll outsource (eg graphic design or video production) and any advertising you’ll purchase. Next to each, include the annual projected cost so you can have a high-level view of what you’re investing in and how it affects your marketing budget
  • Assign roles - Knowing who’s responsible for what increases productivity and avoids confusion and overlapping efforts. When everyone knows his or her role, it’s time to start planning the execution process. You can either plan daily or weekly

 

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