| missiveMEDIA :: faq - design faq ::
Following is a brief overview of the
basic principles of good design - all are interconnected and
rarely are applied alone. :
Contrast
You need to avoid elements on the
same page that are too similar to one another. If the elements
(type, colour, size, shape, space, line thickness, etc) are
not the same, then make them very
different. Contrast is often
the most important visual attraction on a page.
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Repetition
Repeated visual elements of the design throughout the work. You can repeat colour, texture, shape, line thickness, spatial relationships, etc. This assists with the development of the organisation and strengthens the unity of the page.
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Alignment
No element should be placed on the page arbitrarily. Every element needs to have a visual connection with every other element on the page. This creates a clean, sophisticated look.
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Proximity
Items that are related to each other need to be placed close to one another. When many items are in close proximity to one another, they become a visual unit rather than separate entities. This helps to reduce clutter and organise information effectively.
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